E675 - He Bought 80 Acres. Then Asked Customers What to Grow.

Tom Brown didn't grow up farming. After studying anthropology and horticulture at Kansas State, he spent roughly 15 years living and working in Pakistan and Afghanistan, where he gained experience in agribusiness development, seed production, horticulture, and helping farmers improve their operations. When he eventually returned to the United States, the desire to build a farm of his own was still there.

Instead of starting with what he wanted to grow, Tom started by asking potential customers what they wanted to buy. The answer was fresh, pick-your-own peaches. He intentionally searched within a 30-minute drive of Wichita and...