NIL Frenzy: NCAA's Ticking Clock

On today's Super U Podcast, Equalman breaks down the NCAA's Name, Image, and Likeness (NIL) rules, which have allowed college athletes to profit from endorsements and other commercial uses of their identity, fundamentally changing the traditional amateurism model in college sports. NIL has made college athletes like free agents, able to negotiate deals and influence transfers, blurring amateur and professional lines. And inconsistent state rules have made it hard for the NCAA to ensure fair and equal competition.

 

Podcast highlights:

Disruption of team cohesion, as teammates may have vastly different earning potentials. Increased recruiting b...