What Clients Actually Want (And Why You Can't Get It Wrong)

One of the biggest things that stops new coaches from charging, or charging more, is the fear that they won't be able to deliver what their clients want. It feels responsible, even. But it's based on a misunderstanding of what clients are actually paying for.

In this episode, I break down why you don't have to guarantee a specific outcome in order to be an extraordinary coach worth every penny you charge. I walk through the common advice new coaches get about results, why it tends to create more anxiety than clarity, and what it...