E988 - Embedded Economy: Why Every Brand is Offering Insurance
Published: May 4, 2026
Duration: 20:07
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how insurance is evolving from a standalone product into a seamless, embedded experience within everyday customer journeys.
Joining us is Derek Szeto, co-founder and CEO of Walnut Insurance. A seasoned entrepreneur, Derek shares how embedded insurance is transforming how businesses deliver value and build trust at scale.
Key Highlights
Understanding Embedded Insurance: Derek explains how insurance is integrated directly into products and services. Why Brands Offer Insurance: Derek shares why companies are adding protection as part of their customer experience. ...