E990 - The Rewards Revolution: Is This the Future of Online Loyalty?
Published: May 4, 2026
Duration: 21:44
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how e-commerce is evolving beyond transactions into personalized experiences that truly connect with customers.
Joining us is Connor Delaney, General Manager of Wayfair Canada. Connor shares how large scale retail can still deliver meaningful, tailored experiences while supporting Canadian businesses.
Key Highlights
Canadian Market Insights: Connor explains how customer behavior in Canada is evolving. Wayfair Rewards Launch: Connor shares how loyalty programs strengthen long term customer value. Opportunities for SMEs: Connor highlights how Canadian businesses can grow through Wayfair’s pl...