E968 - How Small Businesses Can Use Real Purchase Data to Get Better Ad Results?

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how programmatic advertising is evolving into a precision driven engine powered by data and smarter platforms.

Joining us are Vince Simone from Yahoo Canada and Lyle Wagner, Co founder and CEO of Datadesk. Together, they bring deep expertise on how data and technology are reshaping digital marketing strategies.

Key Highlights

The Programmatic Shift: Vince explains how DSPs are evolving and the key challenges brands face today.
  From Data to Action: Lyle shares what makes data truly usable and impactful f...