E845 - The Distributed Brand: How to Build Visibility in the Age of AI
Published: January 22, 2026
Duration: 22:35
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore the strategic insights and innovative approaches empowering Canadian businesses to build purpose-driven, high-impact brands. Today, we’re diving into modern marketing, brand strategy, and AI search visibility, and how small businesses can cut through the noise with clarity and credibility.
In a world where reputation is increasingly shaped across multiple channels, success demands strong storytelling, values-driven strategy, and visibility in emerging AI search ecosystems. Our guests, Alex Varricchio and Kiirsten May, Co-owners of UpHouse Inc., are award-winning strategists and leaders behind AIEO, a ne...