E843 - Why Purpose Wins: How Sustainability and Impact Tracking Drive SMB Growth
Published: January 20, 2026
Duration: 24:09
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how social sustainability and purpose driven strategy help organizations secure funding, strengthen resilience, and create lasting competitive advantage.
Our guest is Dr. Maria Murphy, VP of Development and Social Sustainability at Bloom Funding, a B Corp Certified firm supporting businesses and nonprofits in scaling impact through strategic funding and inclusion focused initiatives. Maria shares how sustainability, empowerment, and data driven impact translate into real results.
Key Highlights
Sustainability as Advantage: How tracking social and environmental impact drives differentiation...