E841 - Tracy Borreson on Building Authentic Brands That Truly Connect
Published: January 16, 2026
Duration: 27:38
Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore authentic marketing and how showing up with integrity, clarity, and confidence helps entrepreneurs build real trust and lasting growth.
Our guest is Tracy Borreson, Founder and CEO of TLB Coaching & Events, Co Founder of Your Business Peeps, and an Authentic Marketing Advisor with over 20 years of experience across marketing, sales, and customer experience. Tracy shares how personal brand, curiosity, and human connection shape meaningful business outcomes.
Key Highlights
Defining Authenticity: Why showing up as your true self matters...