E837 - Digital Marketing: More Science Than Art?

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how digital marketing, MarTech, and technical discipline help businesses scale revenue with consistency and control.

Our guest is Sheldon Poon, Founder and CEO of Drive Marketing, a Montreal-based agency focused on driving predictable profit through Google and Meta Ads. Known for cutting through hype, Sheldon shares why clean data, systems thinking, and grounded decision-making matter more than flashy tools.

Key Highlights

Predictive vs. Generative AI: How the two differ and where each delivers real value in daily business...