E835 - Brand Memory: The Key to Authentic AI

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how AI Agents and Brand Memory are reshaping the customer journey from first interaction to conversion.

Our guest is Lautaro Cepeda, CRO at Personize.ai. Lautaro is leading research on engineering brand memory for AI powered sales and marketing, helping businesses blend customer context, AI reasoning, and brand identity to drive scalable growth.

Key Highlights

What Is Brand Memory: Why brand memory is the foundation for authentic, trusted AI engagement in sales and marketing.
 High ROI AI A...