E834 - Kelly Konechny on Data-Driven Marketing & the Future of Value Creation
Published: January 13, 2026
Duration: 13:01
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today we explore data driven marketing and how Canadian businesses can ensure every digital investment leads to measurable value and real growth.
Our guest is Kelly Konechny, Co founder and Head of Operations at TRIBBUTE. With deep experience in print, digital advertising, and performance marketing operations, Kelly now leads a firm known for its results focused, experimental approach to creating meaningful value for clients.
Key Highlights
Value Creation Philosophy: Kelly shares how TRIBBUTE’s name shaped its mission and why they abandoned traditional bi...