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Cardi B's Marketing Mastery: Howard's New Hip-Hop Course

Published: March 26, 2026

Duration: 1:33

Howard Universitys new elective course explores Cardi Bs innovative marketing campaign for her album Am I The Drama? Students will analyze the rappers unconventional tactics, including special releases, pop-up events, and star collaborations, that drove massive success after a seven-year hiatus. The course, set for Fall 2026, offers a real-world lesson in album promotion and fan engagement.

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