Why Great Books Fail to Find Readers

A great book can still fail if it never reaches the right reader.

In this episode of The Expert Method, Ian sits down with author, ghostwriter, and publisher Lana McAra to unpack why quality alone is not enough to make a book successful. Lana has written and ghostwritten more than 50 books with over one million copies sold, and her experience has shown her that one of the biggest factors in a book’s success is clarity around exactly who it is for.

They explore why authors should start thinking about their au...