Why Experts Should Still Write Books in the Age of AI

AI can answer almost any question in seconds. So why should an expert still spend months writing a book?

In this episode of The Expert Method, Ian Gatzke sits down with ghostwriter and editor Danielle Hutchinson to explore what makes a business book worth reading—and why the human element may matter more, not less, in the age of AI.

They break down how experts can choose the right idea for a book, why the strongest business books are built around real questions and stories, and how lived experience creates a level of tr...