The Problem With Sales Is Selling

In this episode of The Expert Method, Ian sits down with St John Craner to unpack a simple but counterintuitive idea: the problem with sales is selling.

St John argues that the harder you push, the more buyers pull away. Instead of trying to force the close, he explains why great salespeople focus on helping people make good decisions, creating safety in the conversation, and asking better questions that open the real problem.

Throughout the conversation, he breaks down what it means to serve instead of sell, how to use non-assumptive language, why most objection...