The Communication Mistake Costing Business Owners Money

Most business owners do not lose sales because their offer is bad. They lose sales because people do not understand what they are saying.

In this episode of The Expert Method, Ian sits down with Chris Fenning, communication expert and author of The First Minute, to unpack why experts, founders, consultants, advisors, and subject matter specialists often struggle to explain what they do in a way that actually lands.

Chris explains why expert language creates invisible gaps in understanding, how jargon quietly causes confusion and hesitation, and why customers often make decisions based only on...