How Customer Service Builds Trust

Customer service is not just a support function. It is one of the clearest places where a company either builds trust or breaks it.

In this episode of The Expert Method, Ian Gatzke sits down with Tom Vander Well, who has listened to more than 100,000 customer calls over the last 30 years. Tom shares what those conversations have taught him about customer trust, service expectations, and the hidden business value inside real customer interactions.

They get into Tom’s “Holy Trinity of Customer Satisfaction”: resolving the issue, caring for the customer as a human being, and respec...