Coaches Create More Impact Using Custom AI Tools
Published: June 20, 2026
Duration: 22:16
What happens when a coaching company uses AI not to replace the coach, but to make the coaching process more accessible, consistent, and scalable?
In this conversation, Ian talks with Chloe Scott from Cultureful about their work building custom AI tools around Cultureful’s culture transformation methodology. Chloe shares why the team wanted to create a hybrid experience for clients, how the tools helped readers and clients better apply The Culture Fix process, and why AI can support execution without removing the human element that makes coaching valuable.
They also discuss how custom AI tools he...