Why Every Expert Needs a Book Now

A book is not just a credibility marker anymore. For experts, authors, coaches, consultants, and knowledge-based founders, it can become one of the most useful authority assets in the business.

In this episode, Ian sits down with Dennis Langlais, founder of Codie Dog, former professional BMX athlete, podcaster, author, and AI builder, to talk about why books still carry so much authority, how podcasts create unexpected relationship leverage, and why AI is changing what experts can build around their ideas.

Dennis shares how writing a book changed the way people perceived him, why he sees...