Passion to Profession: Building the Ultimate Hobby Experience with John Amendola of Mintink

E994 - Passion to Profession: Building the Ultimate Hobby Experience with John Amendola of Mintink

Published: June 22, 2026

Duration: 1:00:20

What does it take to build one of the largest hobby businesses in Canada?

John Amendola, CEO of Mintink, joins Passion to Profession to share the story behind turning a pandemic-era card business into a national brand.

John discusses the early days of Breaks After Dark, scaling livestream commerce, hiring and developing talent, creating community through retail, and why relationships matter more than transactions.

We also explore leadership, mental health, customer experience, the future of hobby retail, and the opportunities most businesses still overlook.

This conversation is packed with lessons for...