SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

byNikki Pilkington

BusinessMarketingEducationHow-ToTechnology

This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone who's been doing this since dial-up was considered fast. I'll tell you what works, what's complete nonsense, and which tactics will get your website buried faster than you can say "guaranteed...

Episodes(35 episodes)

Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!

I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about:The 7 most common ways you're sabotaging your own SEO (I guarantee at least three apply to you)Why your homepage title saying "Home" makes you invisible to GoogleHow your 50-word service pages are getting destroyed by c...

Published: Feb 15, 2026Duration: 16m 15s

Want good SEO? Stop Blogging Like it's a Diary FFS!

Most businesses aren’t bad at blogging because they’re lazy.They’re bad at blogging because no one ever told them what blogs are actually for.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about one of the biggest SEO mistakes I see every single week.Business blogs that read like diaries, newsletters, or internal updates… and then the owner wonders why Google ignores them.This is the episode your marketing agency probably won’t volunteer to s...

Published: Feb 8, 2026Duration: 14m 34s

FFS SEOs - DON'T Add GEO To Your LinkedIn Headline!

Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if you've fallen into the same trap I've seen some other SEOs fall into recently.This is the episode your favourite SEO hustle bro...

Published: Feb 1, 2026Duration: 12m 47s

FFS Let Your SEO Help With Your F**king Website Migration!

Most businesses don’t lose their traffic because SEO “stopped working”.They lose it because someone redesigned the website and didn’t know what they were doing.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a single launch.This is the episode your controlling web developer probably doesn’t want you to hear.In this episode, I cover:Why website migrat...

Published: Jan 11, 2026Duration: 14m 16s

What The F**king Good SEO People Look Like

Most small business owners don’t fail at SEO.They get confused, overwhelmed, or quietly ripped off.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers.What SEO really costs in the UK, how long it takes to work, and how to spot legitimate professionals from cowboys.No jargon.No “it depends” nonsense.No mag...

Published: Dec 21, 2025Duration: 14m 52s

What The F**k Your SEO is Actually Charging You For (And Why It's a Scam)

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.If you’ve ever fe...

Published: Dec 14, 2025Duration: 12m 57s

SEO Doesn't Work If You Don't F**king Let It!

I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of the absolute sh*ttery that can go down when one of us SEO experts gets hired by someone who doesn't understand what...

Published: Dec 7, 2025Duration: 13m 27s

SEO F**king IS for small businesses

In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit.Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising. So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everything to do with profit.I talk through the real reasons you’re being dismissed and then walk you through what...

Published: Nov 30, 2025Duration: 11m 30s

The F**king SEO Your Web Designer Promised vs What You Actually Got

Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises? Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m pulling back the curtain on what really happens when web designers say they do SEO—and how you can tell if you’ve been stitched up.I’ll walk you through the fixes and explain why most web designers aren’t SEO experts (and why that’s not a dig at the...

Published: Nov 23, 2025Duration: 5m 38s

I'm SEO F**king Tired...

Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too. This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your websiteIn this no-bullshit episode, I’m explaining:Why the “SEO is dead” crowd keeps shouting the loudestThe real reason AI content farms never win long-termHow to spot the red flags (and the actual strategies that still work)If you care about sustainable SEO that actually ran...

Published: Nov 16, 2025Duration: 13m 14s

Chat GPT isn't your fu*king SEO team!

LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute. This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your websiteIn this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I also give you a budget-savvy playbook that actually works: using GSC, manual SERPs and free tools.And I share exactly where AI belongs (and where it doesn’t). Click play t...

Published: Nov 9, 2025Duration: 14m 1s

Why the f*ck isn't my blog post SEO working?

Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling. If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need. I'll be slicing through the usual SEO myths and explain why your posts aren’t ranking - and more importantly, how to fix it fast.This episode will h...

Published: Nov 2, 2025Duration: 9m 57s

Your SEO sh*t - who actually owns it?

Hey hey, it’s Nikki, and welcome to "SEO F*%king What". This is the podcast where I cut through the bollocks and give you the real advice you need to get your website found (and making money) on Google. In this episode, “Who Owns Your SEO Shlt,” I’m talking about something that’s been pissing me off for years: the sneaky way agencies and freelancers end up owning your entire Google presence without you even knowing it.Over three decades working in digital marketing, I’ve seen businesses spend thousands on Google Ads, Analytics, a...

Published: Oct 26, 2025Duration: 9m 31s

SEO is not dead, FFS!

Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki, here to help you make damn real money from your website by showing up on Google, not by falling for shiny new courses or scare tactics from so-called LinkedIn gurus.In today’s very first episode, we're tackling the biggest scam floating around the digital marketing scene: the tired claim that "SEO is dead." So grab your coffee (and maybe cover your ears if you’re sensitive to swe...

Published: Oct 19, 2025Duration: 11m 45s

SEO F**king What... To Expect From This Podcast

SEO F**king What is coming to your favourite podcast app. Are you ready for it? The "SEO Is Dead" Bros certainly aren't...

Published: Oct 16, 2025Duration: 1m 41s

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