E30 - I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.

In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people who genuinely believed all traffic is good traffic, the whole sorry mess - and walking you through every major "SEO is dead" moment in history, who caused it, who got destroyed by it, and what actually survived.

Because if you understand the pattern, you stop panicking every time a LinkedIn guru announces the next thing that's going to kill search.<...