E22 - Your Meta descriptions are fu*ked! I'll help you fix 'em.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you into stuffing it with keywords. All three are fucked.

Here's what I'm covering:

— Why your meta description isn't a ranking factor — but still decides whether anyone clicks

— Wh...