E15 - Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!

I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility.

It also missed a whole BUNCH of stuff.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: an audit that recommended deleting pages that were actively driving real traffic from Google — because a proprietary AI visibility tool said they weren't getting ChatGPT citations.

I'll b...