E252 - Geospatial Makers Start Building!

Geospatial Product Swiss Army Knife 1. The "Build It and They Won't Come" Trap

We have all seen it: a talented geospatial professional spends months—perhaps years—perfecting a technically sophisticated web map or a niche data service, only to release it to a deafening silence. In our industry, the "build it and they will come" philosophy is a fast track to zero traction.

Precision is the enemy of progress when it is applied to the wrong problem.

Daniel and Stella Blake Kelly explored a remedy for this pattern. Stella—a New Zealand-born, Sydney-based strategist and founde...