E98 - Crisis Communication in Local Government (with Ariana Briceno) | Ep. 98

Summary

In this episode, Ariana Briceno, Public Relations Coordinator for the Town of Davie, Florida, shares her journey into local government and the challenges and rewards of working in public relations. She discusses her transition from social media marketing to crisis communication during COVID-19, the importance of community engagement, and creative strategies for effective communication on a limited budget. Ariana emphasizes the significance of being genuine in communication and the collaborative nature of government work, as well as the importance of ADA compliance in digital communication. She encourages those in marketing and creative fields to consider a...