Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

Published: April 12, 2025

Duration: 38:59

On this week's episode of the Modern Retail Podcast, the staff is going deep into modern marketing strategies.


First up, executive editor Anna Hensel and senior reporter Gabriela Barkho talk about what was top of mind for executives at the Modern Retail Marketing Summit. Tariffs -- and how to respond to them -- were a hot topic of discussion. Marketers batted around ideas like adding a tariff surcharge to orders, pressing pause on some collaborations to save resources and taking a surgical approach to cutting SKUs. In some cases, they are still pushing forward...