S1E3 - AI in CTV: Smarter Targeting and Seamless Buying

As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.

In this episode, we explore:

How AI is transforming CTV targeting and ad buyingThe role of AI in real-time optimization and predictive audience segmentationHow AI reduces ad fatigue and enhances viewer experience

Our expert guests break it all down:

Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in m...