S1E2 - The Cookie Crumbles: How AI is Changing Ad Targeting

With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:

What’s next after cookies and why advertisers must rethink their targeting strategiesHow AI is transforming ad personalization without relying on 3rd-party dataPrivacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation

We’re joined by industry experts to break it all down:

David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targetingRandy Newman (CEO, Col...