E484 - How Two Golfers Turned a Joke Into a Brand

What happens when a joke between golfers starts looking like a real business? Frank and Haley Bassetti take a spontaneous idea sparked by two twisted golf tees and begin building Twisted Tee, a premium golf apparel brand for players who love the game without taking themselves too seriously. They reveal how they created their own branding with AI, navigated overseas sourcing without ever meeting suppliers face to face, rejected products that failed their quality standards, and built an audience before inventory was even ready. Their journey explores the uncertainty of entrepreneurship, the value of trusting the right relationships, and...