E480 - How Honest Marketing Builds Trust in Personal Injury Law

Karina Silva reveals how honesty, consistency, and hands-on marketing can turn a crowded personal injury law market into an opportunity to earn trust. As Chief Marketing Officer of 10xLaw, she explains why bringing marketing in-house changed the firm’s momentum, how educational social media helps consumers understand insurance coverage, and why transparency matters when clients face some of the hardest moments of their lives. She explores the realities of lead generation, ethical advertising, multilingual outreach, and building a recognizable brand across 43 states. From tracking customer acquisition costs to helping develop 10xLaw’s licency program, Karina shares the thinking behind sust...