E467 - How a Nurse Turned $30K Into a Medspa Empire

Kristen Herzog leaves a successful ER nursing career, withdraws $30,000 from her 401k, and bets it on an idea her family thinks is crazy. Starting Perfect Dose inside a tiny salon suite, she has no investors, no paid ads, and no guarantee the risk will work. She markets through Instagram, hands out business cards, and learns why consistency matters more than avoiding failure. But as the luxury medspa grows, Kristen discovers that hustle alone cannot build a lasting business. She confronts hiring mistakes, rising overhead, maternity leave, and her own role as a bottleneck while developing the systems, patient experience...