E454 - How a Second-Generation Pizza Owner Doubled Revenue

Giuseppe Pulizzi grows up watching his immigrant father build Lorenzo & Son's Pizza through 15- to 18-hour days, then turns down the keys because he refuses to inherit that life. Years later, a family crisis brings him back to the Philadelphia pizza business, forcing him to choose between open-heart surgery and the family legacy. He returns on one condition: he will run it his way. Giuseppe reveals how education, technology, team training, location strategy, and a 28-inch pizza helped him rethink a generational business without losing what made it special. He shares the realities of restaurant leadership, why a product...