E28 - When Cravings Intensify in Binge Eating Recovery: The Science Explained

Many people believe that the longer they stay in recovery, the easier cravings should become. But what if cravings sometimes get stronger weeks or months later?

In today’s video, we explore the neuroscience behind something called the incubation of cravings, a phenomenon that explains why trigger-driven urges can intensify over time, even while overall progress is happening. Understanding this can help remove shame, reduce discouragement, and support a more realistic and sustainable recovery journey.

What You’ll Learn in This Video:

• The difference between baseline cravings and cue-induced cravings

• Why cravings...