Dental Unscripted | Getting into Ownership and Practice Management Insights

E52 - The Real Cost of Marketing for New Dental Patients in a Practice Startup (Most Get it Wrong)

Published: June 19, 2026

Duration: 30:34

Most dental startups guess at their marketing budget and end up either starving for patients or wasting money. Guido Tebano of Market My Market breaks down real numbers for SEO, ads, and mailers.

In this episode of the Marketing Series, Michael Dinsio and Paula Quinn sit down with Guido Tebano to answer the question every startup dentist asks: how much should you actually spend on marketing, and where should that money go? They cover the real difference between SEO and paid ads, how long a new dental website takes to start ranking, what a qualified implant lead...