The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily
Published: July 2, 2025
Duration: 41:08
We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this episode, Tiffany sits down with Paul McClain, Founder of AiinaT Brand Solutions, to unpack the growing disconnect in AI leasing rollouts.
From broken attribution to disconnected CRMs, we explore how poor tech integration and a lack of onsite marketing training are costing multifamily teams leads—and credibility. Paul shares what it really takes to make AI tools work together, why consultants are often blocked from accessing the data they nee...
From broken attribution to disconnected CRMs, we explore how poor tech integration and a lack of onsite marketing training are costing multifamily teams leads—and credibility. Paul shares what it really takes to make AI tools work together, why consultants are often blocked from accessing the data they nee...