S5E24 - The Sign You're Doing the Right Thing | A Why Design: Founders’ Mission and Purpose Journey

What does it actually sound like when someone can tell you, precisely, why their work matters?

In this compilation of Why Design, fourteen hardware founders, designers, and engineers answer that question, not with a mission statement, but with the specific moment it became true for them: a phone call, a diaper emergency, a chant they refused to join, a sketch a surgeon recognised overnight, a research grant into safety on public transport, a young designer finally seeing herself represented.

This is not a highlight reel of ambition. It is a collection of the moments where...