S5E22 - Hardware Money | A Why Design? Investment and Fundraising Guide

What does it actually take to convince someone to write a cheque for a business that has to build something physical before it can sell anything?

In this compilation episode of Why Design, nine hardware founders and one investor share the belief that sits underneath every one of their rounds: that raising capital for a physical product is a fundamentally different exercise to raising for software, and treating it like the same game is how good companies lose winnable rounds.

Rather than accept the vague, feel-good pitch that dazzles nobody, this group of founders learned...