S5E15 - They Gave Their Own Product Away for Free, Then It Funded in a Day | Pensa

What does twenty years of serious product work actually look like from the inside?

In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the best products come from designers and engineers working through the same problems at the same time, not handing work over fences and telling each other what can't be done.

Rather than building a conventional consultancy where disciplines operate in sequence, Marco and Mark built Pensa around a model they call finishing, not fixing. That decision led...