S5E12 - Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek

What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?

In this episode of Why Design, Lisa Gralnek shares the belief that sits at the heart of her work: that design is not just products and packaging, but platforms, places, and policies and that if designers cannot speak the language of business, they will always be treated as a cost centre.

Rather than staying in a thriving solo consultancy, Lisa chose to take the first role she had ever been...