S5E11 - How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott

When was the last time a car company asked you what you actually wanted in the car before they built it?

In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness is not a compromise. It is the design. That an electric sports car under 900 kilograms, built in Britain, engaging to drive and priced within reach of ambitious buyers, is not just possible but necessary. And that the automotive industry has spent decades walking in the wrong direction.

Rather than building a vertically integrated...