S5E10 - Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers

How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”?

In this episode of Why Design, Bob Schwartz shares the belief that sits at the heart of his work: design without a strategy is just decoration, and strategy without trust and respect is just paperwork.

Rather than waving his hands above his head about how great design is, Bob spent decades being subversive with goodness in his heart. That decision led to a $50,000 Busi...