
S5E9 - No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman
Published: May 6, 2026
Duration: 1:03:01
What does it take to solve a problem that everyone experiences and nobody has fixed?
In this episode of Why Design, Floyd Freeman shares the belief that sits at the heart of his work: that the most obvious problems are sometimes the hardest to solve not because the technology does not exist, but because no one has connected the pieces. FlushLocks a smart lock and unattended tap payment system for commercial restrooms is the result of one afternoon in Boulder, Colorado, a nappy emergency and a door with a code that said customers only.
Rather...