S5E8 - What Building the Production Machine Teaches You About the Design | Matt Batchelor

What does it actually take to get something you designed onto a supermarket shelf at scale?

In this episode of Why Design, Matt Batchelor shares the belief that sits at the heart of his work: that the best design does not stop at the render. It runs all the way through the material choice, the tooling, the supply chain, and the factory floor and the designer should know all of it.

Rather than staying in the comfortable upstream of concept and CAD, Matt and his co-founder Nick Paget built Instrument into a studio that also...