S5E7 - Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton

What does it actually cost to build a hardware brand from inside a design agency?

In this episode of Why Design, Phil Staunton shares the belief that sits at the heart of his work: that product design is only as good as the honesty you bring to it.

Not just the honesty with clients about what their product needs, but with yourself about what you do not know yet.

Rather than staying comfortable in the consultancy model, Phil chose to put his own money into a consumer pushchair brand, take it to John...