S5E2 - Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata

What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and...

Build a design identity so thoroughly baked into the product that no one can ever cost-optimise it out?

In this episode of Why Design, Dan Salisbury shares the belief that sits at the heart of his work: that design isn't a layer you apply at the end, it's the structure you build from the inside, or it's nothing at all.

Rather than staying in consultancy, Dan chose to go in-house...