S4E6 - Leading with Purpose: How Will Butler-Adams Scaled Brompton into a Global Icon

What happens when you mix engineering instinct, a folding bike prototype built by an eccentric inventor, and a chance conversation with a stranger on a London bus? 

For Will Butler-Adams, it became the start of a 20-year journey transforming Brompton from a tiny, chaotic workshop into one of Britain’s most recognisable global brands. 

Today, Brompton bikes are commonplace in cities across the world. But when Will joined in 2002, the company had “a stock turn of one… tons and tons of racking pallets… and squeezed in the edges where people actually adding value.”  

In this episod...