S4E2 - Dr Vicky Lofthouse: Why Context Matters More Than ‘Less Plastic’ in Sustainable Design

When it comes to sustainability, good intentions aren’t enough.

For Dr Vicky Lofthouse, sustainability isn’t a checkbox or a materials swap, it’s a mindset shift.

As a designer, educator and now founder of En-Able Sustainability, she’s spent over two decades helping companies move past the buzzwords and into the messy, meaningful reality of sustainable product design.

In this episode of Why Design, Vicky joins Chris Whyte to explore what sustainability really looks like in practice; from balancing carbon impact with commercial constraints to understanding why context matters more than any sing...