S4E1 - From BBC to Newlane: How Dom Cotton Built What Everyone Said Was Impossible

What makes someone leave a 20-year BBC career to build a helmet everyone said couldn’t exist? For Dom Cotton, it wasn’t a midlife pivot, it was a mission. After years spent covering stories about courage and competition, he decided to live one.

Seven years, countless prototypes, and a steep learning curve later, Dom co-founded Newlane; the company behind the world’s first safety-certified, foldable commuter helmet.

In this episode of Why Design, he shares how curiosity, persistence, and a touch of naivety helped him turn rejection into progress and an idea into reality.

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